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Matomo#

Matomo is an open-source web analytics platform that provides comprehensive insights into user behavior and the performance of your websites, online shops, and web-based applications. It enables precise and detailed analyses of user behavior, supported by extensive configuration options to ensure compliance with the General Data Protection Regulation (GDPR). Usage without cookies is also possible to protect user privacy to the greatest extent.

Key Features and Functions#

  • GDPR-Compliant Analytics: Easily protect user privacy as the platform can be flexibly configured.

  • Flexible Operation: You can operate Matomo in the provider’s cloud or on your own servers to maintain complete control over your data.

  • Comprehensive Analytics: From tracking visitor flows across the website to detailed analysis of advertising campaigns – Matomo provides insights into every customer journey on a granular level.

  • Unlimited Storage Capacity: Unlike Google Analytics, Matomo has no limitations regarding the number of websites or data volume, enabling unlimited performance analysis.

Supported Features#

  • Visitor Analytics and Statistics: Clear data on page views, unique visits, visitor origins, and more.

  • Multi-Tenancy: Efficiently manage multiple websites under one roof.

  • E-Commerce Tracking: Track campaigns and goals specifically for e-commerce platforms.

  • REST API Access: Use the REST API to access all metrics in formats such as CSV, XML, and JSON.

  • Cross-Platform Apps: Availability of clients for Android and iOS for monitoring data on the go.

Technical Details#

Matomo is developed in PHP and uses a MySQL database for data storage. Tracking is carried out using JavaScript, tracking pixels, or log file analysis. Supported by Zend Framework, PEAR, and other technologies, Matomo ensures a flexible and robust infrastructure.

Benefits of Our Hosting Service#

  • Security and Control: Hosting on your own servers ensures that data is not shared with third parties, making Matomo particularly secure and compliant with data protection regulations.

  • Updates and Support: Our team ensures continuous software updates so you can always use the latest features.

Contact and Support#

Our team is ready to provide you with optimal support in setting up and using Matomo. If you want to learn more about our hosting services or need assistance, do not hesitate to contact us.